Your Strategic Partner for Business in China
20+ Years of Experience | Offices in Rome & Shanghai
Tailored B2B Solutions for European SMEs
From Market Entry to Full Operations Management
About Us
Founded in 2006, HBC bridges the gap between European ambition and Chinese opportunity — with boots on the ground in both Rome and Shanghai.
SME Specialists
We guide small and medium-sized enterprises through every stage of their China journey — from market entry strategy to company registration, partnerships, and compliance.
West Meets East
Our bilingual, multicultural team combines Western management standards with deep local knowledge, eliminating language barriers and cultural friction.
Customised Solutions
No two clients are alike. We design bespoke B2B strategies — from market research and competitor analysis to partner identification and operational support.
Experienced Team
Led by founder Flavio Sarandrea, our team of Italian and Chinese professionals brings decades of cross-border expertise, an extensive local network, and a proven track record.
Our Beliefs
At HBC, we believe that results speak louder than promises. Our action-oriented approach is built on a simple truth: satisfied clients become our best advocates. We partner with businesses to deliver customised, high-impact solutions that drive real growth in the Chinese market.
Client-First
Every decision we make starts with our client's goals. We provide end-to-end support — from company setup and IP protection to team building — ensuring you always have the right partner by your side.
Action-Oriented
We don't just advise — we act. Working closely with each client, we develop tailored strategies and execute them with speed and precision, turning market challenges into competitive advantages.
Delivery Excellence
We hold ourselves to the highest standards of quality and reliability. Our commitment to flawless execution and transparent communication builds lasting partnerships based on trust and mutual success.
Business Services
We offer a comprehensive suite of services designed to help European companies enter, grow, and succeed in the Chinese market.
Business Development
From feasibility studies and market analysis to identifying distributors, sales agents, and strategic partners — we lay the groundwork for sustainable growth in China. We evaluate market trends, assess operational viability, and connect you with the right players.
Supplier Research
We source and vet qualified Chinese suppliers across key industrial sectors: machinery manufacturing, micronization and milling equipment, chemical desulfurization systems, and solar panels. Our rigorous evaluation covers quality, capacity, pricing, and compliance.
Business Services
Company Registration in China
We handle the full setup of your legal entity in China — whether a WFOE, JV, or representative office. Our experts navigate regulatory requirements, ensuring full compliance and a smooth, efficient registration process.
Trademark Registration
Protect your brand in China before someone else does. We manage the entire trademark registration process, securing your intellectual property rights and building a strong, legally protected market position.
Human Resource Management
From recruitment and onboarding to payroll, contracts, and labor law compliance — we build and manage your China team so you can focus on growing your business.
Due Diligence
Before you sign, we investigate. Our due diligence services provide in-depth risk assessment and partner evaluation, giving you the confidence to make informed investment and partnership decisions in China.
Business Services
Beyond advisory, we deliver hands-on commercial and operational support to keep your China business running smoothly.
Commercial Services
- Feasibility studies & market analysis
- Distributor and business partner research
- Sales network setup & marketing campaigns
- Supplier sourcing & marketplace solutions
- M&A target identification
Management Services
- Business management in outsourcing
- Customs procedures & import/export support
- Legal counsel & litigation assistance
Distribution in China
Identify the Right Distributors
Leveraging our extensive network across China, we identify distributors that align with your brand values, product category, and target audience.
Negotiate Favourable Terms
Our experienced team negotiates contracts that protect your interests — covering pricing, exclusivity, distribution channels, and logistics arrangements.
Build Market Presence
We guide you in securing shelf space in key retail channels, launching brand awareness initiatives, and establishing a strong, lasting footprint in the Chinese market.
Entering China's distribution landscape is complex — but with HBC, you won't navigate it alone. We manage the entire process, from partner identification to ongoing relationship management.
Direct Sales Network in China
Navigating Complexity
China's regulatory environment and market dynamics can be daunting. We help you cut through the complexity — handling setup, compliance, and operational management from day one.
Proven Experience
We have successfully helped European companies build direct sales networks in China, combining distribution partnerships with direct-to-consumer strategies tailored to each market segment.
Tailored Strategy
We design your sales approach around your product, audience, and goals — balancing traditional retail, e-commerce, and hybrid channels for maximum reach and efficiency.
On-the-Ground Support
Our Shanghai office and regional managers provide continuous, hands-on support — covering staffing, inventory, customer service, and day-to-day operations across key Chinese cities.
Supplier Research
We identify, evaluate, and connect you with the most reliable Chinese suppliers — so you can source with confidence.
Industrial Machinery
We research and vet Chinese manufacturers of industrial machinery, assessing production capacity, quality certifications, delivery timelines, and after-sales support to find the ideal partner for your operations.
Micronization & Milling Equipment
We specialize in sourcing suppliers of micronization, grinding, and milling systems — evaluating technical specifications, precision standards, and compliance with international norms.
Desulfurization & Chemical Systems
Our team identifies qualified suppliers of chemical desulfurization equipment and related industrial systems, ensuring they meet your environmental, safety, and performance requirements.
Solar Panels & Clean Energy
We connect you with certified Chinese solar panel manufacturers and clean energy component suppliers, verifying quality standards, certifications, and competitive pricing for your projects.
Contact Us
Let's Talk Business
Ready to explore opportunities in China? Our team is here to listen, advise, and act. Reach out to us and let's build your China strategy together.
Rome Office
Via Salaria 174 - 00198 – Roma, Italy
Tel. +39-06-8542732
Italian mobile: +39-3343784748
China mobile: +86-13764849441
flavio@hubchinabusinessconsulting.com
Shanghai Office
1029 South Zhongshan Road (S), Building 8, 2nd Floor, 200011
Tel. +86-13764849441
VAT No. 91300007914779399
CHINA BUSINESS SOLUTIONS